What is IRL Digital Ltd?

IRL Digital Ltd. is a joint business venture between Dan, Phil, and Phil’s brother, Martyn. IRL helps youtubers create merch “from design, manufacture & logistics, to sales, ecommerce, fulfillment and customer service” (source).

Along with handling The Dan and Phil shop, Dan’s merch, and Phil’s merch, IRL has worked with youtubers such as Crabstickz, Carrie Hope Fletcher, Sav Brown, Hazel Hayes, Thomas Sanders, Lucy Moon, Niki & Sammy, and Dean Dobbs. The Dan and Phil shop also has American and Australian shops, that are distributed by District Lines in Florida and Discworld in Australia.

The company is currently managed by Martyn, with Cornelia [twitter][instagram] as the brand manager, and Sarah [instagram] as the account manager. You can find IRL's company files here. You can also find them on twitter, instagram, and on their website to sign up for their newsletter.